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BEWARE OF IMPOSTERS! Not All Cement Tiles Are Created Equal

The majority of cement tile sellers are not the manufacturer of the tile. As a result they have no control over the manufacturing process. Frequently, these resellers offer substandard cement and terrazzo tiles at discounted price. This discounted tile is not the same as cement and terrazzo tile produced by a quality manufacturer.  

At first glance the tiles appear less expensive but in the long run, the tiles will be much more expensive. Initially, their purchase will result in higher installation cost. In the long run this inferior tile will fade, stain, de-laminate and sometimes completely disintegrate. Beware not all tiles are created equal! PROTECT YOURSELF!

LOOK FOR VISIBLE INDICATORS OF INFERIOR TILES

  • BLURRY PATTERN/CROOKED LINES/PATCHES OF PIGMENT

CAUSE: Rushed tile production from unskilled pressers to keep cost down. These characteristics are not inherent in handmade tile but merely the result of bad quality workmanship.  

RESULT: Intricate design patterns will be lost

  • VARYING THICKNESS OF TILE

CAUSE: Lack of strict quality control. This is not a characteristic of handmade tile but the result of bad quality workmanship. 

RESULT: Increased installation cost. 

  • COLOR VARIATIONS

CAUSE Failure to use premium pigments, and use quality portland cement in the surface layer.

RESULT: The tile colors will not be crisp and tile color will fade rapidly. 

  • TILE CHIPPING

CAUSE: Failure to use high quality inputs in proper ratios, substandard production techniques including improper equipment maintenance and equipment collaboration. 

RESULT: Tile floor will disintegrate over time. Quality cement tiles will last for generations. 

As the manufacturer, Desire Cement has complete control over all aspects of the manufacturing of its premium cement tiles. Desire uses only the finest quality inputs and inspects every tile it produced for quality. Desire Cement tiles have been tested by the Tile Council of North America and comply with ASTM standards for cement tile. Desire Cement has been dedicated to elevating the art of cement and terrazzo tile for over 2 decades.